Unrivaled ad: It started long before this bag.

Not every pet food company started on a farm. Ours did. For generations, the Kalmbach family fed the animals that American farmers depended on to survive. When the animals that feed a livelihood can't afford a bad formula, you learn quickly what real nutrition means and what it doesn't. That same responsibility shapes every Unrivaled recipe. Purpose-built nutrition from a family that's been earning trust for generations. No corn, no soy, no wheat. A complete line of premium foods, treats, and toppers now at your local farm & feed store.