Sleepy Tie® ad: Sleepy Tie Kids

As a mama to three girls, launching Fairy is really personal. For years, people asked me to make a kids’ SleepyTie. And honestly, I hesitated. I never wanted to make kids feel like they needed to be doing their hair or worrying about a blowout. Then I became a mom, and I realized the real challenge wasn’t styling their hair. It was brushing it. Every morning and every night, we were dealing with tangles, tears, and way too much time spent fighting with a hairbrush. So I started testing Fairy on my girls. We landed on a size that’s super comfortable for little heads and designed to help them wake up with tangle-free hair. I’ll rough dry their hair after bath time, add a little detangler, brush it out, and then they practically beg me to put Fairy in. They love it. They think it’s cute. It’s become part of their routine. And in the morning? They take it out and their hair looks amazing, without having to start the day with a brush. No tangles. No fights. Just more time to be kids. My girls were the literal testing ground for Fairy, and they’re completely obsessed. Welcome to the crew, Fairy. 🤍