Eve Curls ad: If your hair has gotten frizzier, drier or thinner since your 40s, read this before buying anything else.

Frizzy hair. Dry hair. Hair that is thinning. A curl pattern that used to be mine and now feels like it belongs to someone else. That was me at 52, and I spent years buying product after product trying to fix it. I am 52, and I have had curly hair my whole life. for most of that life I actually loved it. It was soft, it had volume, it moved. I knew what to do with it, and it responded. then somewhere in my late forties, everything changed. my hair got frizzier. drier. The volume I had always taken for granted just started disappearing. I did the same routine I had always done and got completely different results. flat, puffed out, unpredictable. I started buying more products. tried everything the curl community recommended. spent hundreds. kept a bin full of half-used bottles under my sink. nothing worked. if anything, my hair got worse. I thought it was just age. That this was something I had to accept. I was wrong. What I did not know is that when oestrogen levels drop, your hair loses collagen. It gets more porous, more fragile, and less able to hold moisture. And most of the products I had been using my whole life were never designed for hair going through that kind of change. They coat the outside of your hair and create the illusion of hydration. Underneath, your hair gets drier every single wash. I threw them all out. every single one. If your hair has felt different since your 40s- frizzier, drier, thinner, less like yours- I wrote about what I found next and what actually worked. Full story at the link below. I just wish someone had told me this years ago. 💛