The Cuddle Club ad: What your grieving friend actually needs

Nobody brings you flowers at 2am. If someone you love is grieving, the kitchen counter already has flowers on it. What helps is the quiet part: a meal they don't have to cook, and something to hold when the house goes silent. I made Cuddle Pals after I lost my baby. 1.8kg, weighted through the whole body, so it feels like someone's hugging you back. It's the thing that let me sleep. Every Pal ships with a handwritten note from you, a charm, a sticker and a dust bag.