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Ed here, the New Classic Red drops very soon. Email subscribers will be notified first. My insight and recommendations listed below: This is a Red 40 formula (synthetic color), but contains no Red 3. In that, the education is different and the colors deepen much more in Classic Red. Therefore, you need to stop 1-2 tones lighter and allow it time to develop. Practice working with this color prior to applying to formal orders. This will help you determine the amount of color needed for your project. For each tone, I added the following amount of drops to the same bowl of buttercream: 2, 4, 8, 16 and Only an additional 16 for final tone (which was over saturation to educate only). Again this is a guide and you will need to test with your independent sugar mediums / recipes. On a personal note, this color looks and performs best when you use it for lighter pinks and softer reds. We do have natural red alternatives under the Natural Collection Page. This color is synthetic, not natural, and developed to simply replace Red Rose. If you have any other questions for me, drop them below. Ed Frys, Owner of The Sugar Art, Retired Cake Decorator (& color maker)