New Things Lab ad: The clock that smiles back

FACEBOOK VideoVideo

New Things Lab

100 active ads🇳🇱

The clock that smiles back. Time Smiles tells the time with a face instead of numbers. The big eye shows the hours, the small eye the minutes, and the smile keeps the face in balance. Every hour, it smiles at you in a different way. Winner of an iF Design Award 2025, designed by New Things Lab in Delft. A silent sweep movement, so no ticking, and a magnetic steel back: it stands on your desk or hangs on the wall. In two versions: Big-Time Bamboo and the new See-Through Time. Now on pre-order. Delivered before Christmas.

newthingslab.com

The clock that smiles back

Performance Signals

Status: Still running
Time Running: 2 days
Active Period: Nov 3, 2026 → Today
Advertiser live ads: 100
First Seen: Nov 4, 2026

Creative & Links

Meta page ID: 673073836458939
Format: Video
Placements: FACEBOOK, INSTAGRAM, AUDIENCE NETWORK, THREADS
Country: 🇳🇱 Netherlands
Landing Page: newthingslab.com/products/time-smiles-smiling-clock?utm_source=meta&utm_campaign=NTL_timesmiles_comparison&utm_content=c723
Original Ad: Open in Meta Ad Library

Campaign Tagging

source: meta
campaign: NTL_timesmiles_comparison
content: c723

Decoded from the landing page's UTM parameters — the advertiser's own campaign naming.

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New Things Lab ad: The clock that smiles back

Performance Signals

Creative & Links

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