Aleph Beauty ad: Essentials Edit

A lighter application didn't fix skin that changed after 40… what did had nothing to do with coverage. I've been a makeup artist for over 30 years, and there's a pattern I see in a lot of women who tell me foundation "just doesn't work any more." Full coverage sits in fine lines, so it's swapped for a tinted moisturiser. That becomes patchy by lunch and doesn't cover what they actually want covered… so it's traded in for a mineral powder. Well, then that clings to every dry patch. So then a bit of concealer... and hope. One of our customers put it in a sentence: "Aleph Concealer + Foundation is smooth but effective coverage for ageing 40+ skin. I was over cakey foundations, this one goes on light and doesn't creep into fine lines." ~ verified review Being "over cakey foundations"… that's the whole point in three words. And the thing nobody tells her is that going lighter was never going to fix it, because the problem was never how much coverage she wore. It was that every one of those products was built to be spread across the whole face and sit on the surface. Skin after 40 has a little less hydration and a little less bounce, and anything sitting on the surface shows it. I want to show you what she found instead, because it isn't less makeup. It's makeup made differently. Here's what 30 years of working on changing skin has taught me. The problem was never the face. It was that foundation is built to be painted across and to sit on top of it. Skin that has lost hydration and bounce doesn't hold makeup the same way any more and it often is left sitting on top… and it shows. So I built Aleph Beauty Concealer + Foundation to work differently. It's concentrated. You don't slather it on… you place it. Half a pea-size of it, alone or with a drop or two of Serum + Primer mixed in. It goes from "coverage" to "my skin, evened out". Then Diffuser Brush puts it only where it's needed… the redness, the shadows, the pigmentation… leaving the skin to look like skin. Less product, more nourishment, only where it's wanted. That's all and it's why women write things like: "The concealer/foundation works with my wrinkles rather than against them" "My mature (60) skin feels hydrated all day with both the serum and foundation." And my favourite, from a customer who is 80: "I am 80 and this morning a young lady said 'you look lovely this morning, your skin looks so fresh'" Notice what the compliment landed on. Her skin. Not her makeup. There's a small learning curve, because you mix rather than pump… one customer called it "a bit of a learning curve" and then said it was "actually pretty fun." So here's the routine, the way I teach it: 1. Match by photo first. Send a bare-faced photo in window light to our colour consult, or take the Shade Match quiz, and we tell you the shade. 2. Half a pea-size of Concealer + Foundation, two drops of Serum + Primer, mixed on the back of the hand. 3. Place it only where it's needed, with the brush. Redness, shadows, pigmentation. Leave the rest. 4. Build a little more where you want it… or stop. Stopping is allowed. 5. Try your shade from the sample before you open the jar. If it's wrong, we swap it. That's the difference between the drawer of jars, the 3pm mirror, the face that looked older with makeup than without, and finally nothing at all… and getting up, beginning the day with a base you can't feel, and a compliment that lands on your skin. The Essentials Edit exists for exactly this. It's Concealer + Foundation with everything it works best with: Serum + Primer, Radiance Balm, Diffuser Brush and Mixing Tool. Your shade goes in the box with samples either side of it, so the first thing you open is the sample, not the jar. Free Australian shipping on the Essentials Edit, Afterpay if that helps, and a shade swap if the sample tells you it's not right. To find your shade first: https://alephbeauty.com/#colour-match Or start with the Essentials Edit here: https://alephbeauty.com/products/essentials-edit Tell me in the comments: what did you switch to when foundation stopped working… and how long did that last?