COCO LENI video ad

Three years ago, we had to shut down four of our eyewear stores. At the time, it felt like we had done something wrong. But the truth was, we were trying to build eyewear differently. We wanted to make something good enough that you wouldn’t need to replace it every few months. So we offered a 10-year warranty. The problem was, our business still had to survive. We had to make some difficult decisions, and eventually, those four stores had to close. I remember being very close to giving up. That’s when my father told me: “Insaan tabhi haarta hai jab woh khud par vishwas karna chhod deta hai.” You only really lose when you stop believing in yourself. So we went back to the drawing board. Instead of asking how we could sell more, we started asking a different question: What can we do to make eyewear that people actually want to come back for? That’s when we started looking closely at fit. Most eyewear in India came in standard sizes, and the sizing was mainly based on the lens, not the way the entire frame fits your face. We saw an opportunity. So we started making different frame sizes and eventually introduced made-to-measure eyewear. Slowly, the walk-ins started increasing. And we kept building. Today, we have 10 stores across India. Looking back, that period taught me that sometimes the answer isn’t to give up. Sometimes you just need to look at the problem differently. So the next time you happen to be close to a COCO LENI store, come say hello. We’d love to make something that actually fits you.