The Heavy Cup ad: 22lb HEAVY* Mug vs. Santa

We left the 22lb HEAVY* Mug out for Santa this year. Filled it with milk. Put it beside the cookies. It felt like the right thing to do. He handled the cookies. Then he reached for the milk. The 22lb HEAVY* Mug is 22 pounds of stainless steel with a knurled handle. It holds coffee, milk, whatever you put in it. What it does not do is come off the table when you expect it to. Santa did not know that. Nobody knows that the first time. He pulled. It stayed. He set his feet and pulled again with both hands and his lower back. It came up two inches and went back down through the side table. The side table is gone. The dog is awake. The kids are awake. The neighbors are awake. Santa is on the living room floor at 2:14 a.m., breathing like he just finished a set. He got the milk eventually. It took three attempts and a knee. He did not leave a note. So here is what we learned. The 22lb HEAVY* Mug is not something you leave out for Santa. It is something you put under the tree. For the guy who has everything, because he does not have this. For the guy who says he doesn’t want anything, because he hasn’t seen this. For anyone who would ignore a candle and talk about this mug until February. 22 pounds. Stainless steel. A handle you can actually hold on to. That is the whole product. There is nothing else to explain, and he will explain it anyway, to everyone, at every dinner, for years. Make everyday life heavier. Start with Christmas morning.