Dip ad: We Are Dip

She was absolutely FUMING. “It couldn’t remove a lightest mark of make up from my white shirt.” The lightest mark. Not red wine down the front. The lightest mark of makeup, on a white shirt. If that’s true, nothing else we say matters. So we went through everything. The batch: checked the run, fine. The formula: signed off against 13 of the hardest stains going before it goes on sale. The dose: she’d used two sheets in a small load of whites. Two. More than we ask for. It was us. We’ve spent three years telling people what’s in our sheets and almost no time telling them how to use one on an actual stain. You don’t add a second sheet. You tear a corner off the first one, wet it, and work it into the mark before the shirt goes in. That corner is the most concentrated cleaning you own. So we bought the same makeup, put it on white cotton, dried it in overnight, and tried it. It lifted. Two sheets in a drum couldn’t. One tiny torn corner could. And we never said. Her order’s refunded, that’s going on the box, and your first order is 50% off.