Kiid Coffee ad: World's first coffee for kids.

I didn't buy Kiid Coffee because my kid asked for it. I bought it because the founder is nine years old. Well, he was seven when he pitched on Shark Tank. He's nine now, I think. Either way, he is a child, and he went on national television and stood next to his dad and pitched an actual real product that he actually really helped create, and I have to tell you, as a grown man with a full-time job and a mortgage, it humbled me a little. I sat on my couch watching this kid explain his business model and I thought, what am I doing with my life. So I bought a pouch. I bought the caramel and the chocolate, actually, because I figured if I'm going to support a kid's business I might as well do it properly. I told my nine-year-old about it when it arrived, and he lit up, because he has also seen the episode and he had already appointed himself an unofficial member of Ethan's business club. Here's the thing I didn't expect. The coffee is genuinely good. I was ready for it to be okay. I was ready for it to taste like a slightly-less-sugary hot chocolate with vitamins dumped in. It is not that. It tastes like a real flavored latte. My kid made a whole production out of it, made his own, made mine, handed me my mug like he was a barista and then we sat at the table and he asked me, "Dad, what was your first business?" And I said, "Uh, I sold friendship bracelets at recess for a week." Thanks for the genius idea, kid. We're both fans. We're sold for the long haul. Please keep going. Marcus, 44, dad who bought it to support the 7-year-old founder