Ruggie Alarm Clock ad: Built for Kids Who Sleep Through Everything

You knock at 6:40. You go back at 6:50 and pull the blanket off. By 7:05 you’re standing at the bottom of the stairs yelling about the bus. And you already know how the rest of that morning goes. I’m Winson. I built an alarm clock called Ruggie that you have to physically stand on to turn off. I made it for myself because I was the worst snoozer alive. But over the last few years, parents have become our biggest customers. And every single one of them tells me some version of the same story. They’ve tried louder alarms. They’ve tried multiple alarms. They’ve tried bribery, threats, and pulling the covers off. Nothing sticks. Because here’s the part nobody tells you. Around puberty, your kid’s internal clock shifts up to two hours later. Their brain is not ready to wake up at 6:30 a.m. The CDC says only 24% of high schoolers get eight hours on a school night. So their alarm goes off and they swipe it without opening their eyes. Or they sleep right through it. And you become the backup system. Every. Single. Morning. That’s what Ruggie changes. It goes on the floor next to their bed. When it fires, the only way to stop the sound is to get up and stand on it. Not tap it. Not roll over and smack it. Stand on it, with both feet, for as long as you set. Up to a full minute. If they step off early, it starts over. By the time it goes quiet, they’re vertical. Blood is moving. The hard part is done. You can still bring the coffee. You just don’t have to be the reason they’re awake. Fair warning. It’s loud. If you’re across the hall you will hear it. But only until they’re standing. If your mornings look anything like what I described up top, try it for 30 nights. Link’s right below.