AORA MAKEUP video ad

It’s time for something new from somewhere else. Born in México. Named one of TIME’s Best Inventions of 2026. We set out to make sustainability sexy, cool, colorful, and fun. High-performance makeup. Packaging worth cherishing. Entirely plastic-free. Years of research, development, and “that’s impossible” conversations later, @time says it: AORA is “the first and only entirely plastic-free brand sold at Sephora.” Highlighting our traceable ingredients and 100% plastic-free makeup packaging made from aluminum, tin, and wood. Our partnership with @repurpose_global: every product sold funds the removal from nature of plastic waste equivalent to nine times that product’s weight. For more than 25 years, TIME’s Best Inventions list has evaluated innovations on originality, efficacy, ambition, and impact. Past honorees include the Apple iPhone, Tesla Model S, and LifeStraw. This year, a Mexican beauty brand rethinking makeup packaging joins that history. To our team, partners, and everyone who made AORA part of their makeup bag: GRACIAS. You helped make this happen. The future of beauty doesn’t need plastic. It’s about TIME. #TIMEBestInventions #PlasticFreeBeauty #PlasticCouldNever