MONTA Watch ad: MONTA

MONTA is proud to announce the release of the Noble 40, a new and refined evolution of one of our most celebrated designs. Thoughtfully resized to a versatile 40mm case, the Noble 40 delivers the perfect balance of presence and wearability - an every day watch elevated to its highest form. Available in two distinct executions: a deep black lacquer dial and a rich sunburst blue dial, the latter finished with a lacquer top layer for added depth and brilliance. The Noble 40 distills the essence of the original design into its most refined form, showcasing the meticulous attention to detail that defines every MONTA timepiece. For years, collectors have searched for a watch that feels just right in every setting. At 40mm, the Noble lands precisely where proportion, comfort, and versatility converge. It wears effortlessly across a wide range of wrists and transitions seamlessly from casual to formal - an all-day , every-day companion without compromise. The Noble 40 is now available for preorder at www.montawatch.com and through all MONTA authorized retailers, with the first 100 pieces offered at a special introductory price of $1,595.