You Matter video ad

Hi I’m Demetrius Harmon, creator of You Matter. As we approach 10 years of You Matter I want to reintroduce our core ethos especially during Mental Health Awareness Month. You Matter is a brand centered around those two words and comfort hoodies with “I feel weak, but I know I’m strong” intentionally embroidered on the wrists to cover scars both physical and the ones we carry mentally. When I made the first hoodie it was for me to help get me through at the time one of the hardests moments in my life and to have a physical reinforcement of my soon to come strength. I never expected it to grow to this.