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We tested fluoride-free toothpastes. The results might shock you. 😬 It feels like Hydroxyapatite (HAP) is being discussed everywhere right now. It's an ingredient with massive potential, but is misunderstood in so many ways. When developing Nura back in 2024, in partnership with the University of Milan, we tested seven different types of HAP toothpaste. 🧪 The truth is, many HAP toothpastes fall short... ⚖️Low concentrations of HAP 🪨The wrong particle size (micro and not nano) 🦷Leave teeth at risk when compared to fluoride That's why we built a toothpaste from the ground up, based around the science. Nura doesn't just match fluoride, it rebuilds enamel over 2x better. Tested across 12 different metrics. Better on every single one. Powered by 12% HAP, combining both nano and biomimetic micro in a single formula. In investment in the longevity for your teeth. Stronger, whiter and more resilient. Switch to Nura today from just £3 a week. --- Disclaimer: Enamel and dentin repair is based on in vitro testing of Nura, conducted by the University of Milan. Remineralisation performance refers to enamel stiffness recovery (GPa). Works by supporting the natural remineralisation of teeth. Nura is a cosmetic product, not a medical device. This video is for informational purposes only and is by no means medical advice. For ongoing dental concerns, always consult a dental professional.